Internal and External Marketing Reading Answers with Explanation

The IELTS reading section is important for achieving your academic and career goals and improving your language skills. Moreover, this section of exams assesses how well you can understand and analyse sentences or words that are typically found in academic or professional settings.

Thus, effective preparation is key to achieving good scores on the exam. So, try to solve the internal and external marketing reading answers. This provides valuable insights into a unique marketing strategy.

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Answers of Internal and External Marketing Reading Passage with Explanation

Below are answers of internal and external marketing reading passage with explanations and location.

Question 1

ANSWER :D
Explanation :The 5-7 sentence of the A paragraph shows that while externally the health insurance company’s top priority, internally they told their employees that their main goal was to increase the value of their stock option through cost reeducation which shows the difference. Hence, the answer is “D”.

Question 2

ANSWER :C
Explanation :The 7-11 sentence of the G paragraph states that the British Rail prematurely launched an advertisement campaign announcing service improvement which highlighted the gap between the promise and reality and created negative press coverage and made the staff feel demoralized. Hence, the answer is “C”.

Question 3

ANSWER :B
Explanation :The 7-11 sentence of the B paragraph states that the IBM’s e-business campaign was also successful in changing employees way of thinking and their way of operating within the company. Hence, the answer is B.
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Question 4

ANSWER :F
Explanation :The 6-12 sentence of the D paragraph indicates that the United Airlines “Rising,” was discouraging to its staff and the resentment among employees caused by this campaign made it impossible for them to raise their standards of service. Hence, the answer is F.

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